Guiding construction businesses through hard times with a thoughtful, trust-building online experience

Role

UX/UI Designer

Responsibilites

Web Design, Web Development

Timeline

Jun. 2024 - Aug. 2024

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Problem

The primary goal of Fade is to offer creatives a sleek and sophisticated portfolio template, seamlessly combining modern design with powerful functionality. Crafted for designers, developers, and artists, Fade empowers users to showcase their work with style and ease.

1

Solution

Fade is designed to help creatives showcase their work effortlessly. This modern portfolio template blends innovation with sleek design, offering powerful features tailored for designers, developers, and artists. With Fade, building a stunning online presence has never been easier.

2

Project Goals

Project Goals

Project Goals

Project Goals

Project Goals

3

Our Research

Research Technique 1
Research Technique 2

Competitor Analysis

Competitor Analysis Story Heading

Empathise

Persona

User Story

User Story

User Goals

User Goals

User Frustrations

User Goals

Sitemapping

Wireframe

Usability Testing Goals

Usability Testing Goals

Usability Testing Goals

Usability Testing Goals

Success Metrics

Usability Testing Goals

Usability Testing Goals

Usability Testing Goals

Usability Testing Goals

Success Metrics

Usability Testing Goals

Participant Criteria(s):

5 Participants

1. Cohort: 2. Segment:

Usability Test

Usability Test

Usability Test

Learning Goals

Learning Goals

Usability Test

Usability Test

Learning Goals

Learning Goals

Findings From User Testing

Finding #1

Finding #1

Recommendation

Finding #1

Finding #2

Finding #2

Recommendation

Finding #1

Approach & Rationale

The final solution took a data-driven, user-centered approach, ensuring that all design decisions were backed by research, usability tests and aligned with business goals. To summarise:

Outcome

Outcome Description

Outcomes Summary