Product Designer &
Web Designer based in Sydney, Australia

I'm a Sydney-based Product Designer with a motion and craft background, focused on making high-stakes decisions feel simple. My freelance work spans booking platforms and high-ticket e-commerce, places where hesitation is the real problem to solve, whether that's demoting a button that was undermining trust, or choosing AR over another product photo.

Alongside that, I work at Teads designing interactive ad formats under strict technical constraints, work that's sharpened my precision and eye for detail, even outside product. I like being in the room when tradeoffs get made, not just handed a brief after the decisions are settled.