Festigo Travel
Refer to bottom of page for design system file
Role
Web Designer
Responsibilities
Web Design
Timeline
Oct. 2025
OVERVIEW
Website Redesign for Festigo Travel
Our Research
Our Research
Our Research
Research Technique 1
Research Technique 2
Competitor Analysis
Competitor Analysis Story Heading
Empathise
Persona
User Story
User Story
User Goals
User Goals
User Frustrations
User Goals
Wireframe
Usability Testing Goals
Usability Testing Goals
Usability Testing Goals
Usability Testing Goals
Success Metrics
Usability Testing Goals
Usability Testing Goals
Usability Testing Goals
Usability Testing Goals
Success Metrics
Usability Testing Goals
Participant Criteria(s):
5 Participants
1. Cohort: 2. Segment:
Usability Test
Usability Test
Usability Test
Learning Goals
Learning Goals
Usability Test
Usability Test
Learning Goals
Learning Goals
Findings From User Testing
Finding #1
Finding #1
Recommendation
Finding #1
Finding #2
Finding #2
Recommendation
Finding #1
Approach & Rationale
The final solution took a data-driven, user-centered approach, ensuring that all design decisions were backed by research, usability tests and aligned with business goals. To summarise:
The final solution took a data-driven, user-centered approach, ensuring that all design decisions were backed by research, usability tests and aligned with business goals. To summarise:
